Hometown Calls: John Luke McCord

On Friday nights in Itawamba County, the sound of the game comes through the voice of John Luke McCord.

John Luke calls games for the Mississippi Radio Group, bringing Indians football to life on Z98.5 FM, the Z98.5 app, and z985.net. His passion for sports and storytelling has made him one of the recognizable voices in the area.

How did you get into broadcasting?

“I’ve loved sports for as long as I can remember. In high school I realized playing wasn’t going to be my long-term path. I started writing, but I’ve always been talking, and Craig Horton encouraged me to get behind a mic. That set everything in motion.”

Who influenced you growing up?

“Jack Cristil was the first voice I knew, growing up in Tupelo. As an Ole Miss fan, David Kellum was another favorite. Locally, Will Kollmeyer, Craig Horton, and Adam Gore made an impact on me. Nationally, I loved listening to Keith Jackson, Mike Patrick, Brent Musburger, Gus Johnson — all the greats who brought games to life.”

Was this always the dream job?

“I wouldn’t say I set out to do it. But it found me naturally, and once it did, I was locked in.”

How do you prepare for a game?

“I like to talk with coaches, read up on players, schools, and matchup history. That process helps me retain the info for quick recall on air. At least, that’s the idea.”

Pregame ritual?

“A hot cup of coffee before every game — even the early season ones.”

How would you describe your style?

“A mix of everything — factual, colorful, fan-friendly. I try to balance it all.”

Signature call?

“Maybe someday.”

Do you adjust your tone?

“My tone follows the energy of the moment.”

What’s the hardest part at this level?

“Schedules shifting with my day job, schools not always keeping info updated, and sometimes having to track my own stats. But the unpredictability is part of what makes it special.”

Ever had to broadcast from a crazy spot?

“I’ve called games from the stands at small gyms. The best was a Prentiss County tournament final from the middle of packed fans. Oddly enough, it was calming.”

How do you call games where one team is overmatched—or when it’s your alma mater?

“Let people know the situation, then stay professional and objective.”

What role does a local broadcaster play in a community?

“It depends on the loyalty of the fans and the longevity of the broadcaster. But over time, you can become the face and voice of a school.”

Do fans recognize you?

“A few times. It always surprises me.”

Most heartfelt feedback?

“Coaches and players telling me they appreciated how I did my job, not just because of the results, but because of the way I treated the program.”

Go-to postgame meal?

“Taco Bell. It always hits after a game.”

If you could call any game in history?

“The 2022 NCAA Baseball National Title game.”

Dream color commentator?

“John Madden.”

Ever lost your voice or had tech fail?

“I’ve had to stop a game before due to tech issues and no phone service.”

One call you’ll never forget?

“New Albany beating Pontotoc on a two-point conversion in overtime in 2019. It was 43-42 and felt over in the first half, but it turned into a barn burner.”

What do you hope people remember about your broadcasts?

“That I was passionate and cared about promoting the game, players, and coaches.”

Advice for someone wanting to follow in your footsteps?

“Do it as long as you love it. If you’re enjoying yourself, it shines through in your calls.”